Graduate Program

MM in Applied Business Analytics

Universitas Prasetiya Mulya > Magister Manajemen > MM in Applied Business Analytics

Outstanding of MM in Applied Business Analytics

As Distinctive Proportion

Magister Manajemen in Applied Business Analytics (MMABA) is an 18-months magister manajemen program offering a new approach dedicated to the professionals in a challenging business environment. This program is designed to equip students with the sensibility to discover problem-solving through data analytic skills to explore the big data and decode it into comprehensive information for strategic decision making. The students will acquire a combination of creative & analytical skills, comprehensive management tools, and real business experience.

A 360 Degree Approach

MMABA is composed of three pillars of learning process: understanding fundamental concepts, mastering creative and analytical skills, as well as experiencing business practice. The program shapes the student to have a systematic thinking process by delivering the knowledge of management concepts and tools to solve the problem comprehensively. Analytical skill is built through data-based problem identification to provide an effective solution. The students are going into a real experience by doing an improvement project in a company.

Curriculum (Total Credit: 36):



Data-Driven Organization
Managerial Accounting
Business Process framework

Trimester 1

Business Analytics Methods
Data-Driven Marketing
Financial Analytics

Trimester 2

Big Data
Operation Modeling
Human Capital Analytics

Trimester 3

Business Intelligence
Strategic Analytics
Business Perfomance Management

Trimester 4

Business Model Innovation
Business Analytics Project Proposal

Trimester 5

Business Analytics Project

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Department Contact Info

Marketing & Customer Relations

SMS/WA: 0811-9220-167 or 0812-1983-1982

Mon – Fri 9:00A.M. – 3:00P.M.

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