Dr. Handyanto Widjojo

Research Interest: Marketing, Green Marketing, Brand & Branding, Value Co-Creation, Community, Marketing Innovation, & Entrepreneurship, Social Entrepreneurship

Publish Writings:

• Value Co-Creation for Marketing Innovation: Comparative Study in The SME Community
  International Journal of Innovation Management (2019). International Society of Professional Innovation Management (ISPIM). Author: Widjojo, H., Other Author: Fontana, A., Gayatri, G., & Soehadi, A. W.
• Indigenous Tradition: An Overlooked Encompassing Factor in Social Entrepreneurship
  Journal of Social Entrepreneurship (2019). Taylor & Francis Online Publisher. Author: Handyanto Widjojo., Co. Author: Sandy Gunawan.
• Factors Considered by Indonesian Youth in Buying Green Products
  Purushartha: A Journal of Management Ethics and Spirituality (2016). Vol. 8 Issue: 1, pp: 13-26. School of Management Sciences Publisher. Author: Handyanto Widjojo., Co. Author: Bernadinus Realino Yudianto.
• Value Creation Through Acquisition Strategy: A Study of Volvo’s Acquisition by Geely
  International Research Journal of Business Studies (2012). Vol 5 Issue 2, pp: 129-143. Publisher of IRJBS Prasetiya Mulya Publishing – Universitas Prasetiya Mulya. Author: Handyanto Widjojo., Co. Author: Yane Chandera.
• Brand Personality, Brand Image, Brand Love, and Word of Mouth
  Jurnal Bisnis dan Kewirausahaan(2016). Vol. 4 Issue. 2, pp: 33-46. Sampoerna School of Business Publisher. Author: Handyanto Widjojo.

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• Program Director at Universitas Prasetiya Mulya – Undergraduate School of Business & Economics (2020-now)
• Head of Marketing Division, PT Defasindo Kreasi Prima
• Marketing & Sales Manager for Indonesia, Neucor Group
• Group Product Manager in Retail Division, Wella Indonesia (acq. by P&G)
• Associate Manager, Marketing Research and Service Division, DENTSU

Awards:

• Family Business STEP APAC Research Workshop, Singapore (26-27 Jul 2018)
• Hibah Penelitian Doktoral DIKTI (2017)
• Hibah Penelitian Dosen Pemula DIKTI (2017)
• British Council Grant – Internasional Seminar
• Co-operative and Social Enterprise Summer School, Sheffield, United Kingdom (2-4 Juli 2014)
• Luxury Brand Management-International Expansion, Retail, and Distribution of Luxury Brands, ESSEC Business School, Singapore (27-29 June 2013)
• Hibah Penelitian Dosen Pemula DIKTI (2013)
• Scholarship for LEAD Fellows Training Program in Leadership, Sustainable Development International, Canada (2011)

Conference, Talks, Speaking, Engagements and Profesional Experience:

• Fenomena Burung Merak
• Majalah Marketing. Agustus 2016, halaman 124-125.
• Pokemon Go, Inovasi dan Komunitas
• Harian Kontan, 19 Juli 2016.
• Menangkal Efek Vampir
• Majalah Marketing, April 2016.
• Brand Love: Go-Jek
• Harian Kontan, 26 Desember 2015.
• Merangkul Generasi Milenial
• Majalah Marketing, Oktober 2015, halaman 138-139.
• Philanthropy Marketing
• Harian Kontan, 13 October 2014.
• Quo Vadis Marketing
• Harian Kontan, 22 September 2014.
• Membangun Pengalaman Bersama
• Harian Kontan, 14 April 2014.
• Paradoks Layanan Masa Depan
• Harian Kontan, 17 Maret 2014.
• Berpacu Meningkatkan Layanan
• Harian Kontan, Senin, 16 Desember 2013.
• Local Wisdom in Indonesian Business: Mistique or Rational?
• Forum Manajemen Prasetiya Mulya, Vol.26, No.03, Mei-Juni 2012, halaman 61-65.
• Greenwash Trap Topeng-topeng Ramah Lingkungan
• Forum Manajemen Prasetiya Mulya, Vol.25, No.05, September-November 2011, halaman 26-29.
  Brand Community – Branding from Within
• Forum Manajemen Prasetiya Mulya, Vol.24, No.06, November-Desember 2010, halaman 82-87.
• Be Green Since Your Click
• Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 26-31.
• Dream Marketing – Menggapai Langit Tanpa Batas
• Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 98-103.
• Green Marketing – Memasarkan Isu Lingkungan Hidup
• Forum Manajemen Prasetiya Mulya, Vol.24, No.02, Maret-April 2010, hal 74-78.