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Program Studi Manajemen

S1 International Marketing

Universitas Prasetiya Mulya > Undergraduate Programs > S1 International Marketing

S1 International Marketing

Management Study Program - Breaking Boundaries

Introduction

Imagine the unfolding of all creative aspects and global thinking from an international marketer in this increasingly interconnected world. International Marketing plays an extraordinary role, where the synergy between ideas, knowledge, and strategies contributes to realizing global appeal, shaping successful paths, and fostering an extraordinary understanding of a limitless world.

The S1 International Marketing program is designed for those with a global mindset, high creativity, quick adaptability, and analytical thinking, and those comfortable in complex and challenging environments.

Students are shaped into quality International Marketers as all aspects of international marketing, including social, cultural, and business environments in various countries, are thoroughly covered. Knowledge about global trade and its influence on cross-border business policies is provided continuously. In this program, students actively engage with various multinational companies through case studies, applicative projects, discussions with guest lecturers, internship opportunities, and overseas learning experiences in the program’s final year.

Ceritaprasmul

Department Contact Info

Marketing & Customer Relations

BSD CAMPUS
Kavling Edutown I.1 Jl. BSD Raya Utama
BSD City, Tangerang 15339

(021) 304 50 500 ext. 2001-2006
SMS/WA: 0815-1166-2005
info@prasetiyamulya.ac.id

Mon – Fri, 8:00A.M. – 5:00P.M.

 

Key Fact & Figure

Type:
Bachelor (S1)

Degree:
Sarjana Manajemen (S.M.)

Duration:
4 Year

Language:
English

Location:
Kampus BSD

Mode of Study:
Full Time

Why The Bachelor's Degree Program (S1) in International Marketing at Universitas Prasetiya Mulya

International Marketing S1 Management Program, designed to equip students with the capacity to comprehend global trade and its ramifications on business policies across the globe.

Educational Methods

  1. Classroom instruction,
  2. Practical projects within selected companies,
  3. Case studies and group discussions,
  4. Simulations of branding and marketing scenarios,
  5. Guest lectures featuring professional marketers and entrepreneurs,
  6. Internships,
  7. Execution of authentic branding and sales initiatives,
  8. Seminars and workshops.

These instructional approaches aim to cultivate graduates proficient in:

  1. Analytical, creative, and innovative thinking, with the ability to actualize ideas.
  2. Possession of a global mindset, high creativity, and rapid adaptability.
  3. Effective communication, both independently and within a group, coupled with adept problem-solving skills.

Curriculum

Year 1

Semester 1
International Consumer Behavior
Semester 2
Consumer Insight for International Busines

Year 2

Semester 3
International Marketing
Semester 4
IMC in International Market

Year 3

Semester 5
Global Trade & E-commerce
Semester 6
International Marketing Strategy

Year 4

Semester 7
International Internship/ Study Abroad
Semester 8
Final Project

Career Prospects

International Marketer, International Market Researcher, International Market Analyst, International Market Consultant, International Market Strategist, dan lainnya.

FAQ

WHAT IS THE INTERNATIONAL MARKETING PROGRAM?

S1 International Marketing program is designed for those with a global mindset, high creativity, quick adaptability, analytical thinking, and those comfortable in complex and challenging environments.

WHAT ARE THE JOB OPPORTUNITIES FOR S1 INTERNATIONAL MARKETING GRADUATES?

Job opportunities are extensive across various industries, especially in the global arena, such as becoming an International Marketer, International Market Researcher, International Market Analyst, International Market Consultant, International Market Strategist, and more.

HOW LONG IS THE STUDY DURATION FOR S1 INTERNATIONAL MARKETING UNTIL GRADUATION?

4 (four) years.

WHAT ARE THE ADVANTAGES OF S1 INTERNATIONAL MARKETING AT PRASETIYA MULYA?

● Balanced practice with theory by conducting real marketing activities in the field
● Inclusion of living projects with selected companies
● Case studies involving national to multinational companies
● Guest lecturers from professional practitioners and business professionals

WHAT DEGREE IS AWARDED TO GRADUATES OF THE S1 INTERNATIONAL MARKETING PROGRAM?

S. M. (Bachelor of Management)

Faculty Member

Novi Amelia, M.S.M – Manajer Program
B. Realino Yudianto, MIB
Dr.Rer.Pol Christiana Yosevina
Dr. Fathony Rahman, DBA
Dr. Handyanto Widjojo
Dr. Istijanto
Alavi Ali, M.A
Alexander Joseph Ibnu Wibowo, M. S. M

Herdy Jaya Prawiradi P, M.M
Krishnamurti Murniadi, B.A., M.A., Ph.D.
Dr. Prita Prasetya
Dr. Rudy Handoko
Dr. Suherman Widjaja, S.E., Mbus.Acc.Fin
Arief Budiman, M.I.Kom
Prof. Agus W Soehadi, Ph.D

S1 International Marketing students are challenged to become successful marketers not only in identifying consumers or creating unique products but also in understanding the social, cultural, and business environment contexts. Students also learn to comprehend global trade and gain insights from multinational companies, ensuring that consumers remain aware, stay interested in making purchases, and desire repeat business.

Consult with Us

Learn about Prasmul lectures, life on campus, the ins and outs of majors and what you will learn during college. You can also get acquainted with learning support facilities and also get the opportunity to get a discount on entrance test fees.

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