Product Design Study Program

S1 Product Design Innovation

Universitas Prasetiya Mulya > Undergraduate Programs > S1 Product Design Innovation

S1 Product Design Innovation (Product Design Engineering) Universitas Prasetiya Mulya

Product Design Study Program - Innovating Meaningful Products

S1 Product Design Innovation study program at Universitas Prasetiya Mulya is a study program of Product Design that combines the aspects of human, engineering and technology, art, business and entrepreneurship in an innovative and meaningful product design approach for its users.

This program aims to answer the needs for graduates in developing products who have competencies in designing, engineering, and innovating products. These needs are increasingly important in increasing the independence of the national industry, responding to global challenges in the era of the 4th industrial revolution, and overcoming various issues of social humanity today.


To be the program of study that is superior and well respected in the development of the science of Product Design, as well as its application in the formation and growth of businesses that are innovative and sustainable for the progress and welfare of the Indonesian nation.



To hold high-quality and innovative education, research, and community service in the field of Product Design by upholding the basic Prasetiya Mulya’s values: CHAIN – Caring, Humility, Achieving, Integrity dan Non-discrimination.



Department Contact Info

Marketing & Customer Relations

Kavling Edutown I.1 Jl. BSD Raya Utama
BSD City, Tangerang 15339

(021) 304 50 500 ext. 2001-2006
SMS/WA: 0815-1166-2005

Mon – Fri, 8:00A.M. – 5:00P.M.


Key Fact & Figure

  • Type:Bachelor (S1)
  • Degree:Sarjana Desain (S.Ds.)
  • Duration:4 Year
  • Language:Indonesia
  • Location:BSD Campus
  • Mode of Study:Full Time

Key Fact & Figure

Bachelor (S1)

Sarjana Desain (S.Ds.)

4 Year


Kampus BSD

Mode of Study:
Full Time

Why Study in S1 Product Design Innovation (Product Design Engineering) Program?


Integration of Design, Human, Technology, and Bussiness

An approach that integrates human, technological and business aspects that not only prioritizes creativity, but also mastery of practical skills regarding the application of innovative design solutions in business and technological contexts. This focus on holistic skills provides a competitive edge and opens up a wide range of career opportunities for students in an industry that continues to grow in the future.


Practical Experience & Interdisciplinary Learning Environment

This project-based experiential learning approach not only invites students to be actively involved in applying their theoretical knowledge in practical contexts, but also to face various real-world challenges. This method is specifically designed to shape students’ critical thinking and creativity, equipping them with the ability to adapt and work in a dynamic environment that demands cross-disciplinary expertise.


Industry-Driven Learning

The curriculum is driven by the needs and developments of the latest industrial trends, and ensures the relevance of graduate competencies in facing the dynamic needs of future industries.


Cooperative Program

The curriculum structure combines classroom education with work experience, providing students with 8 full months of planned work experience that can be recognized as academic credit. This program facilitates a smooth transition for students from an educational environment to their dream career.


Diverse Career Opportunities

The Bachelor of Product Design program opens the door to a diverse career as an Industrial Designer, Product Designer, or Product Design Engineer in a product development company. Apart from that, this program also prepares you as a Product Design Entrepreneur, with the ability to start your own business.


Cutting-edge Facilities

Facilities and laboratories are equipped with the latest equipment, supporting optimal learning, and ensuring that students have mastery of future technology. This facility also provides exploration space for students to deepen their personal interest in the field of design by utilizing various existing equipment.


The curriculum of S1 Product Design Innovation study program at Universitas Prasetiya Mulya contains main subjects which relate to product design / industrial design and engineering. In addition, several subjects are closely related to business and entrepreneurship, as well as personal development. With this curriculum, students will learn how to develop products by combining knowledge of design and engineering principles with creativity and innovation are trained through practical experience in a product design studio. They will also learn the important aspects of product design, such as elements of sustainability and the environment, as well as social responsibility. With elements of business and entrepreneurship are included in many subjects, students are prepared to become designers of quality technology products.

Year 1

Semester 1
English Scientific Communication I
Business Mathematics
Computational Thinking
Basic Visual Arts
Creativity and Technological Innovation
Introduction to Design
Personal Development

Semester 2
Critical Thinking and Research Skills
Materials and Prototyping
Community Development Project I
Creative and Design Thinking
Product Visualization I
Reading and Writing

Year 2

Semester 3
Product Development and Management
Mathematics in Engineering Design
Design for Environment
Human Factors and Ergonomics
Product Visualization II

Semester 4
Civilization of Pluralism
Design for Social Innovation
Engineering Drawing
Design Project I
Religious Studies
Interaction and Behavioral Design

Year 3

Semester 5
Civic Education
Manufacturing Methods
Design Project II
Experimental Design

Semester 6
English Scientific Communication II
Community Development Project II
Design Project III
Product Semantics

Year 4

Semester 7
Design Research Methodology
Entrepreneurship and Product Innovation
Graphic Design and Branding

Semester 8
Final Project
Intellectual Property Rights

Graduate Profile

PDE graduates are broadly divided into 2, such as:

  1. Industrial Designer / Product Designer / Product Design Engineer, is a graduate who works professionally in a product development company and acts as a designer and/or engineer of the product.

  2. Product Design-preneur is a graduate who is an entrepreneur in product development, where he/she also works on or directs the design and engineering activities of the product.

Career Prospect

Industrial Designer, Commercial Product Designer, Product Planner, Project Planner, Color & Material specialist, Design Engineer, Digital Product Simulation Specialist, Product Design Engineering Consultant, Engineering System Designer, Designpreneur, Researcher, etc.

Consumer products & equipment

Products in this category are products that are directly used by consumers to carry out daily activities, including electronic products, household appliances, kitchen equipment, packaging, furniture, sports equipment, toys, etc.

Career prospects: Packaging Designer, Color & Material Specialist, Furniture Designer, Visual Merchandiser, Jewelery Designer, Footwear Designer, Toy Designer, Electronic Product Designer

Inclusive Design and Health Technology

Creates products and technologies that are accessible to all, including those with special needs. By bringing together creativity, inclusive design, and advances in health technology, they focus on innovation in areas such as rehabilitation technology, mobility aid design, etc.

Career prospects: Ergonomics Consultant, Wearable Technology Designer, Accessibility Specialist, Rehabilitation Technology Specialist, Mobility Aid Designer, Human-Computer Interaction (HCI) Designer, Universal Design Consultant

Digital Design

Creates engaging and effective digital experiences by combining expertise in user interface (UI) and user experience (UX). Focus on interaction design, product simulation, gaming, or 3D art, using the latest technology and a deep understanding of user needs and the latest design trends.

Career prospects: UI/UX Designer, Interaction Designer, Product Simulation Specialists, Game Designer, VR Designer, 3D Artist

Transportation Design

Combines concept, aesthetics, and functionality by taking into account aspects such as aerodynamics, energy efficiency, safety, and user experience to design various vehicles and related infrastructure such as the development of cars, motorbikes, bicycles, and public transportation. This profession can also be involved in designing vehicle interiors, navigation systems, and technology to support intelligent mobility.

Career prospects: Smart Mobility Designer, Transportation Designer, Automotive Interior Designer

Design & Product Management

This field ensure that every stage in the product life cycle and every decision and step taken is aligned with achieving established business goals.

Career prospects: Strategic Designer, Product Manager, Design Consultant, Design Studio Owner, System Design Engineering, Design Researcher, Service Designer


Astra Otoparts, Winteq, Oceania Robotic, Dynapack, Nuritek

Faculty Member

Dr. Zaki Saptari Saldi (Chair)
Anastasia Ary Noviyanti, M.Sc.
Dr. Dhientia Andani

Nurmalia, Ph.D.
Aulia Ardista Wiradarmo, M.Sc.
Hapiz Islamsyah, S.Sn., M.Ds

Dr. Zaki Saptari Saldi (Chair)
Anastasia Ary Noviyanti, M.Sc.
Dr. Dhientia Andani
Nurmalia, Ph.D.
Aulia Ardista Wiradarmo, M.Sc.
Hapiz Islamsyah, S.Sn., M.Ds


  • Diving into the world of Product Design Engineering program at Universitas Prasetiya Mulya has been an absolute blast! I have gained a deep understanding of the iterative design process by transforming ideas into prototypes that solve real challenges. Furthermore, with the program’s hands-on approach, supportive faculty member and exposure to industry partnerships, have enriched my learning journey, equipping me to embark on a career where I can contribute my expertise as a Product Designer​

    Product Packaging Designer at SKINTIFIC (Product Design Innovation 2019)

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