Postgraduate Programs

MM Applied Business Analytics

Universitas Prasetiya Mulya > Graduate Programs > MM Applied Business Analytics

MM Applied Business Analytics

As Distinctive Proportion

Magister Manajemen Applied Business Analytics (MMABA) is a 20-months magister management program offering a new approach dedicated to professionals in a challenging business environment. This program is designed to equip students with the sensibility to discover problem-solving through data analytic skills to explore big data and decode it into comprehensive information for strategic decision-making. The students will acquire a combination of creative & analytical skills, comprehensive management tools, and real business experience.

A 360-Degree Approach

MMABA is composed of three pillars of the learning process: understanding fundamental concepts, mastering creative and analytical skills, as well as experiencing business practice. The program shapes the student to have a systematic thinking process by delivering the knowledge of management concepts and tools to solve the problem comprehensively. Analytical skill is built through data-based problem identification to provide an effective solution. The students are going into a real experience by doing an improvement project in a company.

Curriculum (Total Credit: 42):

Introduction to Management, Statistics for Business, Financial Accounting

Consumer Behaviour, Economics for Business

Marketing: Data-Driven Marketing
Finance: Financial Analytics
Operation: Operation Modelling
HR & Organization: Human Capital Analytics
Strategy: Strategic Analytics
Ethics: Business Ethics

Business Analytic Method, Big Data Analytics, Business Intelligence, Business Model Innovation

Elective 1, Elective 2

Business Analytic Project


Tuition Fee

Registration Fee

IDR 500,000 (non refundable and can not be transferred for the next admission term schedule)

Commitment Fee

IDR 5,000,000 (non refundable, payable once after passing the admission test to reserve a place in MM Program).

Tuition Fee

Total = IDR 131,250,000


Tuition fee for Program Commencement in October Intake (1 time every year).

Including: dinner / snacks.

Excluding: textbooks, parking, locker, printer facility at the Business Centre (PM Store) and Study Abroad (elective subject).

MM Applied Business Analytics Program Candidates who pass the selection tests are required to pay the Commitment Fee for the confirmation as MM student. Commitment fee must be paid no later than the date specified on the acceptance letter and is included in the total tuition fee.

Students of MM Applied Business Analytics will be placed in Universitas Prasetiya Mulya Cilandak Campus

Apply Now

Department Contact Info

Marketing & Customer Relations

SMS/WA: 0811-9220-167 or 0812-1983-1982

Mon – Fri 9:00A.M. – 3:00P.M.