MM Applied Business Analytics

As Distinctive Proportion

Magister Manajemen Applied Business Analytics (MMABA) is a 20-months magister management program offering a new approach dedicated to professionals in a challenging business environment. This program is designed to equip students with the sensibility to discover problem-solving through data analytic skills to explore big data and decode it into comprehensive information for strategic decision-making. The students will acquire a combination of creative & analytical skills, comprehensive management tools, and real business experience.

A 360-Degree Approach

MMABA is composed of three pillars of the learning process: understanding fundamental concepts, mastering creative and analytical skills, as well as experiencing business practice. The program shapes the student to have a systematic thinking process by delivering the knowledge of management concepts and tools to solve the problem comprehensively. Analytical skill is built through data-based problem identification to provide an effective solution. The students are going into a real experience by doing an improvement project in a company.

Curriculum (Total Credit: 42):

MATRICULATION
Introduction to Management, Statistics for Business, Financial Accounting

FOUNDATION
Consumer Behaviour, Economics for Business

CORE COURSES
Marketing: Data-Driven Marketing
Finance: Financial Analytics
Operation: Operation Modelling
HR & Organization: Human Capital Analytics
Strategy: Strategic Analytics
Ethics: Business Ethics

CONCENTRATION
Business Analytic Method, Big Data Analytics, Business Intelligence, Business Model Innovation

ELECTIVE
Elective 1, Elective 2

FINAL PROJECT
Business Analytic Project