Management Study Program

S1 Branding

Faculty Member:

Novi Amelia, M.S.M – Manajer Program
B. Realino Yudianto, MIB
Dr.Rer.Pol Christiana Yosevina
Dr. Fathony Rahman, DBA
Dr. Handyanto Widjojo
Dr. Istijanto
Alavi Ali, M.A
Alexander Joseph Ibnu Wibowo, M. S. M

Herdy Jaya Prawiradi P, M.M
Krishnamurti Murniadi, B.A., M.A., Ph.D.
Dr. Prita Prasetya
Dr. Rudy Handoko
Dr. Suherman Widjaja, S.E., Mbus.Acc.Fin
Arief Budiman, M.I.Kom
Prof. Agus W Soehadi, Ph.D

S1 Branding Universitas Prasetiya Mulya

Management Study Program - Differentiate Your Business

Imagine a world without marketing or marketers. Imagine brand new or existing products without anyone being aware of their existances; they might as well not exist at all. Production is one thing while knowledge and access to a product is another thing. However, the demand of that product is the ultimate goal.

Branding, also known as marketing, is the heart of a business. Marketing is a process that drives production to consumption and the other way around. Have you ever wondered why some products are more in demand than others? Why do people have more interest in certain items instead of others?  What would happen to productions without any demand from customers or potential customers? Branding is about managing values.


Department Contact Info

Marketing & Customer Relations

Kavling Edutown I.1 Jl. BSD Raya Utama
BSD City, Tangerang 15339

(021) 304 50 500 ext. 2001-2006
SMS/WA: 0815-1166-2005

Mon – Fri, 8:00A.M. – 5:00P.M.


Why Study Branding

  • Learning Methods:
  1. In-class learning
  2. Living projects at a chosen company
  3. Case study and group discussion
  4. Marketing simulation
  5. Guest lecture (professional marketers and business practitioners)
  6. Internship
  7. Real branding and sales activities
  8. Seminars and workshops
  • These learning methods will produce undergraduates who are skillful in:
    •  Strategic thinking, creative, innovative, and realizing ideas
    • Creating, operating, and evaluating brading strategies
    • Communicating effectively, working individually and/or in group, and solving problems
  • Eligible candidates: highschool graduates (both from science and social study programs) or any individual who owns the belief that in order to win a competition, one needs to optimize the power of branding.


Semester 1

Semester 3

Semester 5

Semester 7

  • Consumer Behavior

  • Business Communication I

  • Business Mathematics

  • Introduction To Microeconomics

  • Introduction To Business And Management

  • Civics Education

  • Reading And Writing

  • Personal Development

  • Introductory Managerial Accounting

  • Consumer Journey

  • Information & Communication Technology

  • Operation Management

  • Service Management

  • Introduction To Macroeconomics

  • Leadership

  • Brand Analytics

  • Product Development And Service

  • Digital Marketing

  • Integrated Marketing Communication

  • Advertising

  • Public Relations

  • Service Marketing

  • Brand Strategy

  • Business Law And Ethics

  • Strategic Management



  • Pre Final Project - Advanced Research Method In Marketing or

  • Pre Final Project - Project Improvement

Semester 2

Semester 4

Semester 6

Semester 8

  • Consumer Insight

  • Design Thinking

  • Introductory Statistics

  • Business Communication II

  • Microeconomics Ekonomi

  • Introductory Financial Accounting

  • Civilization Of Pluralism

  • Community Development I

  • Financial Management

  • Sales Management

  • Channel Management

  • Human Resource Management

  • Marketing Management

  • Brand Management

  • Religious Studies

  • Experiential Branding

  • Brand Activation

  • Marketing Research

  • Relationship Marketing

  • Community Development Project II


  • Final Project - Research or

  • Final Project - Project Improvement

Future Career

Brand Manager, Product Manager, Campaign Manager, Advertising Manager, Promotion Manager, Customer Relations Manager, Creative Branding/Marketing Consultant Marketing Professional, Marketing Research Specialist, Social Media Specialist, Digital Marketing Professional, PublicRelations Professional, Leisure/Lifestyle Marketing Professional, Corporate Communication Professional, Creativepreneur, etc.

S1 Branding students at Prasetiya Mulya are challenged to become successful marketers not only in identifying consumers or creating unique products, but also in grasping and communicating the subtle nuances through integration of branding activities–offline and and online–so consumers become aware, stay keen to buy, and want to repeat purchases.