Dr. Ambara Purusottama​

Research Interest: Innovation, entrepreneurship

Published Writings:

• Digitalisasi Fesyen Lokal Menggunakan Digital Entrepreneur Indicator (DEI) Pada Butik UMKM Di Kuningan Jawa Barat
  J-Dinamika: Jurnal Pengabdian Masyarakat Vol. 10 No. 1 (2025). Authors: C Gunawan, S Siahaan, T Trilaksono, A Purusottama.
• An experimental design of the blockchain business model using a soft system dynamics modeling approach
  Journal of Systems and Information Technology 26 (4), 614-640 (2024). Authors: A Purusottama, TM Simatupang, Y Sunitiyoso.
• Intermediary business models: using blockchain technology for intermediary businesses
  Business Process Management Journal. Authors: A Purusottama, T Trilaksono.
• Homestay Development For Backpacker Tourism In Indonesia: A Forecasting Analysis
  Journey: Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 1 (2024). Authors: Ambara Purusottama, Teddy Trilaksono, Made Handijaya Dewantara, Gregorius Dimas Hapsoro Prastowo.
• The coexistence of blockchains and business models (innovation): a systematic review
  International Journal of Innovation Science 16 (1), 193-219 (2024). Author: A Purusottama, TM Simatupang, Y Sunitiyoso.
• Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia
  Cogent Social Sciences 9 (2), 2276620 (2023). Authors: Istijanto, A Purusottama.
• Exploring the potential of blockchain adoption for promoting value innovation: A case of the halal industry
  Business Process Management Journal 29 (7), 2034-2058 (2023). Authors: A Purusottama, Y Sunitiyoso, TM Simatupang.
• The Behavioral Intention of Blockchain Adoption
  JDM (Jurnal Dinamika Manajemen) 14 (2), 205-217 (2023).Authors: A Purusottama, Y Sunitiyoso, TM Simatupang, PAT Fuadah.
• Dynamic Modeling of Blockchain Adoption for Sustainable Business Model
  Report of Grant-Supported Research The Asahi Glass Foundation 92 (2023). Authors: Y Sunitiyoso, Togar Mangihut Simatupang, A Purusottama.
• Tourists’ Perceptions of Halal Destinations in Indonesia
  JDM (Jurnal Dinamika Manajemen) 13 (2), 264-281 (2022). Author: A Purusottama.
• Exploring the Business Model Innovation of Blockchain Technology
  International Journal of Advances in Social Sciences and Humanities Vol. 1 No. 3 pp: 138-150 (2022). Authors: Ambara Purusottama, Togar Mangihut Simatupang, Yos Sunitiyoso.
• Exploring the dimensions of local food tourism in Cirebon
  Jurnal Pariwisata Pesona 7 (1), 19-28 (2022). Authors: SW Wijanarti, A Purusottama.
• A different magnitude of SME business model innovation: A lesson from the pandemic
  Indonesian Journal of Business and Entrepreneurship (IJBE) 8 (2), 182-182 (2022). Authors: A Purusottama, A Ardianto, YB Kadarusman.
• The spectrum of blockchain adoption for developing business model innovation
  Business Process Management Journal 28 (3), 834-855 (2022). Authors: A Purusottama, TM Simatupang, Y Sunitiyoso.
• Unlocking the Business Model Innovation Potential on a Public Blockchain Ecosystem: A Critical Realism Approach
  International Journal of Applied Business Research, 84-99 (2022). Authors: A Purusottama, YB Kadarusman.
• The Spectrum of Blockchain Adoption for Developing Business Model Innovation
  Business Process Management Journal. Author: A Purusottama, TM Simatupang, Y Sunitiyoso.
• Model Perilaku Keputusan Pembelian Produk Berbasis Agen: Fenomena Pengaruh Media Sosial
  JRMSI-Jurnal Riset Manajemen Sains Indonesia 12 (2), 305-322 (2021). Author: A Purusottama.
• The essential benefits of an enterprise blockchain in business model innovation
  Jurnal Ekonomi Dan Bisnis 24 (2), 189-210 (2021). Authors: A Purusottama, YB Kadarusman.
• Rural entrepreneurship capital and firm performance: A youth perspective
  Jurnal Ekonomi dan Bisnis 23 (1), 1-18 (2021). Author: A Purusottama.
• Entrepreneurship preference among university students: An evidence of Entrepreneurship Education Program
  JDM (Jurnal Dinamika Manajemen) 10 (2), 185-196 (2019). Authors: A Purusottama, TF Akbar.
• Halal tourism: its attractiveness to domestic tourists based on their religious perspectives
  J. Ind. Tour. Dev. Std 7 (3) (2019). Authors: A Purusottama, GDH Prastowo.
• An entrepreneurship education model for promoting students’ entrepreneurial intentions: the case of Indonesian higher education
  Indonesian Journal of Business and Entrepreneurship 5 (2), 138-147 (2019). Authors: A Purusottama, TF Akbar.
• Dichotomy of parent's profession in entrepreneurial learning process: A case study in Indonesian higher education.
  Jurnal Manajemen dan Kewirausahaan 21 (1) (2019). Authors: A Purusottama, T Trilaksono.
• Revisting students entrepreneurial intention in Indonesia: A Theory of planned behavior approach.
  Jurnal Manajemen dan Kewirausahaan 21 (1), 64-73 (2019). Author: A Purusottama.
• The dimension of employer branding: attracting talented employees to leverage organizational competitiveness
  Jurnal Aplikasi Manajemen 17 (1), 118-126 (2019). Authors: A Purusottama, A Ardianto.
• The Presence and Persistence of Entrepreneurship Education in Indonesia: A Cross Sectional Study.
  International Journal of Evaluation and Research in Education 8 (1), 71-80 (2019). Authors: A Purusottama, T Trilaksono.
• Leadership Change Design: A Professional Learning Community (PLC) Project in Eastern Indonesia.
  International Journal of Evaluation and Research in Education 8 (1), 47-56 (2019). Authors: T Trilaksono, A Purusottama, IH Misbach, IH Prasetya.
• Rural Youth Entrepreneurship Capital and Potential Entrepreneurship 
  International Journal of Small and Medium Enterprises and Business Sustainability Vol. 4 No. 3 (2019). Author: A Purusottama.
• Employer Branding of Micro, Small and Medium Enterprises (MSMES) In Indonesia: An Exploration Research
  Journal Riset Manajemen dan Bisnis 4 (1), 165-174 (2019). Authors: A Purusottama, T Trilaksono, A Ardianto.
• Community-based entrepreneurship: a community development model to boost entrepreneurial commitment in rural micro enterprises
  MIX: Jurnal Ilmiah Manajemen 8 (2), 429-448 (2018). Authors: Ambara Purusottama, Teddy Trilaksono, Agus W Soehadi.
• Kajian peran pendidikan kewirausahaan terhadap keinginan berbisnis mahasiswa dalam perpektif theory of planned behavior
  Jurnal Pengembangan Bisnis & Manajemen, ISSN: 1412 7628 (2016). Authors: A Purusottama, AW Soehadi.

Books:

• Fenomena Bisnis Ekonomi Terkini Seri 1: Capita Selecta Seri 1 2021-2022
  Prasetiya Mulya Publishing. Author: Ambara Purusottama, Andreas Budihardjo, Dwining Putri Elfriede, Fati Ramadhanti, Hermawan Honggo, Isti Budhi Setiawati, M Setiawan Kusmulyono, Prita Prasetya, Rathria Arrina Rachman, Sonny Agustiawan, William da Cunha, Yudo Hartono
• Dare To Dream Big: Langkah Prodia Menuju Perusahaan Kelas Dunia
  Prasetiya Mulya Publishing (2017). Authors: Agus W Soehadi, Ambara Purusottama, Donil Beywiyarno.

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Conference, Talks, Speaking, Engagements, and Profesional Experience:

Awards: