B. R. Yudianto N.

Research Interest: International Business, Business consulting & client relationship development, Strategic management in a business environment, Marketing management and Consumer Behaviour.

Published Writings:

• Strategies for SME Digital Ecosystem in Indonesian Metal Industry
  International Research Journal of Business Studies, [S.l.], v. 15, n. 1, p. 63-77, 2022. Author: Bernardinus R. Yudianto, other authors: Teddy Trilaksono, Isti Budhi Setiawati,
  Sri Widya Wijanarti, Eko Suhartanto
• The impact of Quick Service Restaurant Brand Extension Evaluations on Purchase Intention and eWOM
  Kajian Branding Indonesia Vol 3 No 1 (2021). Author: Desmond Edbert Hartono, other authors: Michael Kyrieko, Fathony Rahman, Bernardinus Yudianto
• Relationship Quality and Innovation Capacity of Micro Enterprises: A Single Case Study in the Traditional Food Sector
  Sustainable Business and Society in Emerging Economies, ISSN: 2708-2172 & (E): 2708-2504, Volume 3: Issue 1 March 2021. Author: Alexander Joseph Ibnu Wibowo, other authors: Suherman Widjaja, Bernardinus Realino Yudianto
• Pengaruh Celebrity Endorsement terhadap Sikap Pelanggan Akan Merek dan Intensi Pembelian Pada Suatu Produk Kosmetik Rintisan
  Kajian Branding Indonesia (KBI), Vol. 1, No.1 (2019). Author: Evelynn Yulia, other author: Isabelle Estella, Istijanto Istijanto, Bernardinus Realino Yudianto
• Hubungan Personalisasi Iklan, Keterlibatan Konsumen, dan Manfaat Strategis Terhadap Nilai dalam Konteks: Studi Empiris dari Perspektif Ekosistem Layanan
  Kajian Branding Indonesia (KBI), Vol. 2, No.1 (2020). Author: Grace Ilona Subagio, other authors: Richarta Jawhar, Alexander Joseph Ibnu Wibowo, Bernardinus Realino Yudianto
• Dampak Aspek Emosional Konsumen terhadap Brand Loyalty
  Asian Journal of Entrepreneurship and Family Business (AJEFB) Vol. 1 No. 1 (2017) pp : 47-62. Author: Delano A. Yonantha, other authors: Rahardian Herdanto, Agus W. Soehadi, B. Realino Yudianto

• Impact of Consumer Emotional Aspects on Brand Loyalty (Bahasa)
  Asian Journal of Entrepreneurship and Family Business (2017). Vol. 1 no. 1. School of Business and Economic Universitas Prasetiya Mulya. Author: Delano A. Yonantha., Rahardian Herdanto., Agus W. Soehadi., and B. Realino Yudianto.

• Factors Considered by Indonesian Youth in Buying Green Products
  Journal Purushartha (2015). Vol. VIII, No.1. Author:Handyanto Widjojo., and B. Realino Yudianto.

• Plus Minus Ranah Domestik
  Forum Manajemen Prasetiya Mulya (2013). vol. XXVII. Author: Anika Widiana., and . Realino Yudianto.

• Cultural Values and Personal Background Influence on Travel Behavior of Middle-Class Tourists
  Co-written with Evelyn Hendriana and Faranita Mustikasari, a research paper was presented in the 5th International Research Symposium in Service Management, 2014, Estonia.

• Lecturer, Universitas Prasetiya Mulya.
  Major responsibility: Lecturer – Consumer Behaviour, International Business, IT for Business, Marketing Research.
• Lecturer, Business School – Management, Universitas Pelita Harapan, Karawaci
  Major responsibility: Lecturer – International Business, Principles of Management, Marketing Management, and Consumer Behaviour.
• Tutor/Assistant/Coordinator of Financial Management subject
  Faculty of Economics – Management, Universitas Padjadjaran, Bandung

Awards:
2005 – AUSAID, Australian Development Scholarship, AusAID

Conference, Talks, Speaking, and Engagements:

2012 – Present Consultant & Trainer, field visit, gave consultation and guidance to student group & their business partner in Community Development program, Prasetiya Mulya Business School, Cianjur, West Java.

May 2015 Speaker, in a National Seminar “Kewirausahaan Berkelanjutan Sebagai Pendorong Penjualan UKM di Indonesia”, Prasetiya Mulya Business School – Asosiasi Perguruan Tinggi Swasta Indonesia – Asosiasi Pengusaha Indonesia, Graha CIMB Niaga, Jakarta.