Herdy J. Prawiradipura, MM.

Herdy J. Prawiradipura, MM.

Faculty Member Universitas Prasetiya Mulya

Teaching: Marketing Management, Digital Marketing, Service Management, Sales & Distribution Management, Retail Management, Introduction of Business and Management

Research Activities
Professional Experience
Academic Activities

S-2/ Graduated from Business Management, majoring in Magister of Strategic Management, Prasetya Mulya Business School, Jakarta- Indonesia (2013-2015) GPA 3,50

S-1/ Graduated from Economics faculty, majoring in Management, University of Pancasila, Jakarta- Indonesia (1986-1991)

Transportation and Retail


Redesigning TRA concept to assess millennials’ intention to use public transportation services in Indonesia
Vol. 7 No. 3 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan. Author: Herdy Jaya Prawiradipura, Nicholas Wilson

2019 – Jan 2022.
As Business Venture and Development Institute Senior Manager,  Universitas Prasetiya Mulya

2016 – Up to Now
Business Consultant of

  • My Olive Minimarket, Jakarta (Retail Business)
  • Dans Cargo. Jakarta (Forwarding Business)
  • Onion Skin Under of UMG Corporation, Myanmar. Distribution Company at Yangon, Myanmar (FMCG)

2014 – 2015
Operation Director – PT. Bumi Pasiran Teduh (LED lamp, Sand for Reclamation Project)

2010 – 2013
Vice President – PT. Bumi Kaya Arta, PT. Gerai Terpadu Indonesia (Oil and Gas Consultant, Retail)

2008 – 2010
Sales and Marketing Director, Owner – PT. Healtindo Mitra Pratama (FMCG, Healthy Shop and Baylis and Harding Products)

May 2004 – Nov 2008
GM Sales and Distribution – PT. Osotspa ABC Indonesia (FMCG, M150, ABC Products)

January 2001 – May 2004
National Sales Manager PT. Wella Indonesia (FMCG, Wella Products)


• BAT Co Indonesia 1992-1994: Trade Marketing training
• Executive English Program: General English Course, Intermediate
• Marketing Seminars, February 9th 1995: Professional Distribution Strategy
• Survey Research Indonesia, April 1st 1996: Sales Promotion
• Mead Johnson Indonesia, Sept 22 199, ROPES (Result Oriented Performance-based Employee Selection)
• PPM, Sales and Technique Negotiation, Sept, 1999
• Mead Johnson Indonesia, June and August 2000: Feed Back And Coaching, Leader In You.
• MDI Tack Training, Managing Key Account, February 24, 2002
• Force One, Effective Distribution to build competitive edge, 18 April 2002
• ECR (Efficient Consumer Response) Indonesia Conference, 24 February 2003
• Category Management Workshop, AC Nielsen, 13 – 14 October 2003.
• Wella Best Practice Sales Program (ebc consult Gmbh) Start May 2002 – 2004
• ABC-OAI “Must Win Battle” Program 2006 – 2007 (in House Training)
• As a Leader of Discussions and Seminar of Retail and UMKM at 7 Universities
such as Unpad- Bandung, Undip- Semarang, UNS-Solo, Unbraw-Malang,
IPB-Bogor, Unsoed-Purwokerto, UGM-Yogyakarta.(Oct- Nov, 2011)
• As Trainer at Bali Safari Workshop in Bali Safari Management Annual
Meeting. (19-21 Dec 2013)
• As Experts Staff at Migas (Oil and Gas) Consultant as Supply Chain
Management of LPG (2010-2014)
• As leader of the Improvement Project in Marisa Food Company (July-Dec 2014)
• As Trainer at Taman Safari Indonesia Workshop in Prigen Annual Meeting.
(May 2016).
• As Trainer at PT. PAN Brothers Indonesia. Interpersonal skills,
Communication Skills and Negotiation Skills (November 2017)
• As Trainer at Business Process Improvement (BPI) TEFA – Kementrian
Kelautan dan Perikanan. (2019).
• UKM Consultant at Deputy SDM Kemenkop UKM.
• Project Manager of Marketing Blue Print at BEKRAF
• Project Manager of New Business at Pertamina Drone (Pertadrone) (2021)
• Project Manager of GIZ partner for UKM- NGO-Bapennas (2021)
• As Lecturer at CEO SMK project leadership Kemendikbud (2019-2021)
• Expert Business Consultant of Kabupaten Sumedang based on Smart City Digital Region (2019-2021)
• As Lecturer of Taspen Business Competition (2021)
• As Consultant of the project at DJSN(2021)
• As Researcher of Smart IKM (Industri Kecil dan Menengah) Kemenperind (2021)
• As Lecturer of BCIC Program for UKM at Kemenperind (2018-2022)