The potential for organizing events in Indonesia is huge. These events are not limited to cultural performances, entertainment gatherings, or youth festivals; they also include other such activities as any form of ceremonies given by business organizations to reward or appreciate their employees.
As events may be divided into 2 industries–namely MICE (meeting, incentive, convention, & exhibition) and special events (culture, sport, wedding, anniversary, etc.), it is, therefore, appropriate that the holding of national and international events requires innovation, skilled human resources (HR), and first-class service mentality.
Events unfold tremendous opportunities. In terms of MICE events alone, the Ministry of Tourism has recognized that events held in Indonesia can generate revenues of trillions of Rupiah and can contribute significantly to job creation. Under the strong government support to the tourism sector, the Event Management bachelor program at Universitas Prasetiya Mulya is expected to contribute to the growth of the industry in Indonesia.
Vision
To be a leading globally-oriented undergraduate program of tourism-business study through education and research that contributes to developing the knowledge of tourism business and to enhance the capacity of the tourism community.
Mission
As the pioneer of the undergraduate program in Event Management in Indonesia, S1 Event Universitas Prasetiya Mulya curriculum has been recognized as being an international standard, providing high quality and international learning experience for its students.
The increasingly widespread development of community and corporate events amidst the growing population of the young makes the profession in the field of event a very promising one indeed in the future.
Furthermore, Indonesia is rich in culture and it also offers abundant, never-ending, exciting, and exotic places to explore. With so much richness the creation of events in connection with tourism has developed into a very fast-growing business sector with its own powerful colors such as cultural rituals, festivals, music, and dance performances, concerts, sports events, conferences and exhibitions, and many more.
Semester 1
Event Operation Management 1
Semester 2
Event Operation Management 2
Semester 3
Special Event 1
Semester 4
Special Event 2
Semester 5
Mice Management
Semester 6
Risk Management in Hospitality, Tourism and Events
Semester 7
Internship
Semester 8
Final Project
Our objective is to create graduates to be an experience creator and moreover a destination orchestrator who has a capability finding local potentials of a destination, wherever they want to pursue their career. Our graduates will have five important skills as a Destination Orchestrator.
They will be a good scanner, which has the ability to observe the culture, symbols and meaning, and the actors who are involved and make them as the source of creativity. Secondly, they will be an innovative narrator; which can commercialize the local folklore with innovative product design. They also will be able not only collaborating but also configuring the relationship between stakeholders in the tourism ecosystem. It is also important that our graduates will create continuous and sustainable events. Our strong collaboration with industries and the government will make the graduates ready to find opportunities.
Event & Tourism Destination Consultant, Experience & Event Designer, Journey Designer, Content Creator, Business Events Owner, Professional Conference & Exhibition Organizer, etc.
“Berkompetisi adalah momen berhargaku karena Prasmul mendukung 100%, mulai dari insight, riset, hingga perjalanan internasional.”
