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Dr. Fathony Rahman, DBA

Universitas Prasetiya Mulya > Sekolah Bisnis dan Ekonomi > Dr. Fathony Rahman, DBA

Dr. Fathony Rahman, DBA

Fathony Rahman adalah Anggota Fakultas di Fakultas Bisnis dan Ekonomi di Universitas Prasetiya Mulya. Ia fokus mengajar di bidang marketing dengan beberapa mata kuliah diantaranya Consumer Behavior, Marketing Management, dan Digital Marketing. Selain mengajar, beliau juga menjabat sebagai Direktur Studi Bisnis di Universitas Prasetiya Mulya.

Beliau memiliki pengalaman mengajar dan profesional baik di dalam maupun di luar negeri. Ia bahkan mengajar di Wilmington University College of Business di New Castle, DE, USA. Dia dan rekan-rekannya juga menerbitkan sebuah jurnal penelitian internasional berjudul “Pengaruh pemaparan informasi praktik pembuatan kontrak pada risiko yang dirasakan, kualitas yang dirasakan, niat merek private label untuk membeli”, dan “Pengaruh skala perusahaan dan cakupan geografis CSR berdampak pada tanggapan konsumen”.

Education
Intellectual Contributions
Professional Experience
Academic Activities
  • DE (Doctor of Business Administration), Wilmington University New Castle.
  • Major in Finance with a Minor in Operations Management, Gadjah Mada University Yogyakarta, Indonesia (Master of Management-International Program).

Research Interest: –

Published Writings:

  • Values as drivers to luxury brand consumption of the young MAC consumers
    Pertanika Journal of Social Sciences & Humanities (JSSH), Vol. 27 (4) Dec. 2019. Author: Karin Annisa Amalia, Co. author: Philareta Vita, Fathony Rahman.

  • The impact of Quick Service Restaurant Brand Extension Evaluations on Purchase Intention and eWOM
    Kajian Branding Indonesia. Vol 3 No 1 (2021). Author: Desmond Edbert Hartono, Co. author: Michael Kyrieko, Fathony Rahman, Bernardinus Yudianto.

  • The Effect of Gaze and Product Salience on Digital Visual Engagement: An Experimental Research
    Eligible: Journal of Social Sciences, 1(2), 72–86, 2022.

  • The Effect of Customer Demotion on Consumer Affective and Behavioral Response in Restaurant Loyalty Programs
    Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 35, 2022 | 1. Author: Jonathan Alpha Andreas, Co. author: Kenny Irawan, Fathony Rahman.

  • The Effect of Information Exposure of Contract Manufacturing Practice on Consumers’ Perceived Risk, Perceived Quality, and Intention to Purchase Private Label Brand
    Journal of Retailing and Consumer Services (2018). Vol 42, pp: 37-46. Pergamon. 10.1016/j.jretconser.2018.01.010. Author: Fathony Rahman; Co. author: Primidya Soesilo.

     

  • The Effect of Firm Scale and CSR Geographical Scope of Impact on Consumers’ Response
    Journal of Retailing and Consumer Services (2016). Vol. 28, pp: 189-198. Pergamon. Author: Fathony Rahman; Co. author: R.T Norman.

     

  • A Study in selecting the accurate method to forecast rooms demand in Natour Garuda Hotel Yogyakarta
    Theses Magister Manajemen UGM (2000). Universitas Gadjah Mada. Author: Fathony Rahman.

     

  • Effect of Firm Scale and CSR Scope on Consumer Attitudes and Intentions
    ProQuest UMI Dissertations and Theses database (2014). Wilmington University (Delaware). Author: Fathony Rahman

     

  • Serving the Bottom of Pyramid: Making It Work Out Well
    Journal of Logistics and Supply Chain Management (2015). Presented at the Association of Asia-Pacific Business Schools, Academic Conference 2015, Re-discovering Inclusivity and Sustainability. Bali, Indonesia. Author: Fathony Rahman.

     

  • I know what you did for the private labels: Consumers’ reactions to contract manufacturing by national brands manufacturers
    Conference proceedings of the Institute of Food Products Marketing Conference, Philadelphia, PA. (2012). Author: P. Soesilo., Co. author: Fathony Rahman.

  • Instructor/Adjunct Faculty – Wilmington University – College of Business – New Castle, DE, USA
  • Program Quality Assessor – Wilmington University – College of Business – New Castle, DE, USA
  • Family Saving Account (FSA) Refugee Specialist – Women’s Opportunities Resource Center – Philadelphia, PA, USA
  • Contract Assistant – United Nations Office for Project Services – Banda Aceh, NAD, Indonesia
  • Program Coordinator/Manager – Indonesia Business Links – Jakarta, DKI Jakarta, Indonesia

Awards:

  • Member of Sigma Beta Delta – An international honor society for business, management, and administration, The Wilmington University Chapter.

Conference, Talks, Speaking, Engagements, and Profesional Experience:

  • Rahman, F. (2015). “Marketer sebagai Follower”. Koran Kontan
  • Rahman, F. (2013, May 16). “Tanggung Jawab Sosial Perusahaan di Indonesia: Salah Paham?”.Koran Tempo.
  • Rahman, F. (2015). “Gen Z and The Future Enterprise”. Digitizing Business: Setting The Stage for Generation Z. Seminar presented at Prasetiya Mulya Business School. Jakarta, Indonesia