Faculty Member


Universitas Prasetiya Mulya > PROF. SAMMY KRISTAMULJANA, PH.D


Head of Faculty Senate School Business and Economics Universitas Prasetiya Mulya


Sammy Kristamuljana is a Professor of Strategic Management at Prasetiya Mulya Business School (PMBS) since 2004 and former Dean of PMBS from Jan. 2004 to Feb. 2012. He has been with PMBS for the last 32 years as a faculty member. He holds a Ph.D. in Strategy and International Business from City University London, Cass Business School (1998); MSM from Arthur D. Little Management Education Institute, Boston, MA (1988); an Accountant degree from the Indonesian Ministry of Finance (1985); and BA in Accountancy from Faculty of Economy, University of Indonesia (1980).

His research interests include The resultant model of strategic management, the business landscape in the digital era, and flexible strategies. His research on “the Resultant Model of Strategic Management” was awarded the Best Research Paper at GSTF’s Annual Conference of BizStrategy 2011. He was also granted The Chevening Award Scholarship from The British Council (1993/1994).

Since July 2012 he has become an Independent Commissioner of PT Bank Sinarmas Tbk. In this respect, he holds the Certificate of Competence Bank Risk Management for Comissioner Level 4 and Level 5 issued by the Banking Professional Certification Body (renewed 2014). Since 2013 he has been appointed as a member of the Board of Trustees of the Indonesian Institute for Corporate Directorship (IICD) and since 2003 Facilitator of the Professional Director Program – at IICD.

Before joining Prasetiya Mulya he was experienced in a textile trading company and banking. He held Chief Accountant position at PT Bank Dagang Nasional Indonesia until March 1983.

Teaching: Strategic Plan, Strategy Under Changing Business Landscape, Corporate Governance, Strategic Management


Research Interest:

The Resultant Model of Strategic Management, Business Landscape in The Digital Era, Agile Strategies, Flexible Strategies.

Published Papers

  • The resultant model of strategic management
    International Conference on Business Strategy and Organizational Behaviour (2011). Vol 1 No. 1, pp: 128-131. International Journal on GSTF Business Review. Author: Sammy Kristamuljana.
  • Manajemen Stratejik Sebagai Proses Manajemen Keterdesakan
    INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES (2015). Vol 3 No. 3. Publisher of IRJBS Prasetiya Mulya Publishing. Author: Sammy Kristamuljana.
  • Flexible strategies of Indonesian export-oriented firms: the case of the garment industry
    Thesis (1997). City, University of London. Author: Sammy Kristamuljana.

Google Scholar       SINTA 



Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.


Conference, talks, speaking, engagements:

  • "Finance Companies Industry Overview", speaker at Workshop on Strengthening Finance Companies and Venture Capital in Indonesia, conducted by Ministry of Finance and World Bank (Hotel Mulia, Jakarta, 2006)
  • "Competitive Strategy in Insurance Industry", speech at the graduation ceremony of The Association of Indonesian Insurance Management Specialist batch XIV (Gedung Bidakara, Jakarta, 2006)
  • Not Commanding But Persuading And Shaping That Make Learning Organization, 3rd International Seminar, and Conference on Learning Organization, Atlantis Press, 25 March 2016. Author: S. Kristamuljana.


  • The Chevening Award scholarship
  • The British Council 1993/94
  • The Resultant Model of Strategic Management
  • The Best Research Paper at GSTF’s Annual Conference of BizStrategy 2011

Published Writings:

  • Kepemimpinan Peduli di Masa Pandemi. Forum Manajemen, [S.l.], v. 34, n. 2, p. 1-3, june 2020.
  • Pengaruh Program Kepemilikan Sahan Karyawan Terhadap Kinerja Keuangan Perusahaan Publik di Indonesia Pengaruh Program Kepemilikan Saham Karyawan terhadap Kinerja Keuangan Perusahaan Publik di Indonesia. Studi Akuntansi dan Keuangan Indonesia, [S.l.], v. 2, n. 1, p. 78-97, July 2019.
  • Strategi Disruptor Mempertahankan Momentum Pertumbuhan, FMPM 32 #4 (Forum Manajemen Prasetiya Mulya), pp: 8 - 17, 22 December 2018. Author: S. Kristamuljana.
  • G3: Triumvirat Pimpinan Perusahaan Masa Kini, FMPM 32 #2 (Forum Manajemen Prasetiya Mulya), pp: 14 - 19, May - July 2018. Author: S. Kristamuljana.
  • Potensi Indonesia di ASEAN untuk Ekspor ke India dari Perspektif Manajemen, Jurnal Manajemen Prasetiya Mulya, vol 12, 1 February 2018. Author: S. Kristamuljana.
  • Menghadapi Pertumbuhan Ekonomi 2018, FMPM 32 #1 (Forum Manajemen Prasetiya Mulya), pp: 12 - 17, January - March 2018. Author: S. Kristamuljana.
  • "Not Commanding but Persuading and Shaping that Make a Learning Organization" 3rd International Seminar and Conference on Learning Organization (ISCLO 2015)
  • Manajemen Stratejik Sebagai Proses Manajemen Keterdesakan Integritas - Jurnal Manajemen Bisnis | Vol. 3 No. 3 | Desember 2010 - Maret 2011
  • The Resultant Model of Strategic Management. International Journal on GSTF Business Review, 2011