The opportunity to have a career as a young business person in Indonesia is still wide open. Mardani H. Maming, the Executive Board Chairman of the Indonesian Young Entrepreneurs Central Association (BPP HIPMI), stated that the national number of Indonesian business people is only at 3.4% while to have a more advanced and developed country the number should range from 12 to 14%.
However, achieving this desired number is obviously easier said than done as the reality of life gives numerous challenges. Nonetheless, these success stories of young Indonesian business people might strongly motivate and inspire young Indonesian people to develop a business. Yoshel Ramlie is an alumnus of Universitas Prasetiya Mulya (Prasmul) who now owns three successful businesses. It comes as no surprise, as one of the best business management schools in Indonesia, Prasmul has produced numerous successful young entrepreneurs.
There are certainly many lessons we can take from Yoshel’s success story. Let’s be inspired!
Curiosity is a crucial element in starting a business. Yoshel, who has always had a desire to embrace new things, decided to initiate a business when he was in college. His first clothing line business, Cigem Creative, started small. “Initially, what I did was only receive orders and directed those to already established vendors.”
Gradually, his business was expanding, so he decided to collaborate with a colleague, who also had graduated from Prasmul. In addition to his earlier clothing line business, Yoshel created a shirt printing business with a local tourism theme, called Yori Studio. The business, which is currently located in M Bloc Space, allows customers to directly and personally experience screen printing.
Not stopping there, Yoshel developed another business. With two of his high school friends, he created SOD Group, an event planner that has been trusted to organize many festivals in the Surabaya and Semarang areas. Yoshel’s decision to collaborate with his two friends, who are highly business-intuitive people, was a daring move. “I believe big rewards come with big risks. I do think that the benefits outweigh the risky moves I took. Besides that, there is a huge market potential. So, why not give it a try?”
Yoshel Ramlie’s experience certainly gives valuable lessons for the younger generation who wish to create a business in the near future. Despite the importance of management skills that can be polished by taking business and management courses, there are various crucial elements that must be learned and understood to run and own successful businesses, like Yoshel’s:
By applying these strategies, business people will no longer consider it as an issue and will have an easier time running their business:
So, can business management graduates work immediately? Absolutely! In fact, this question can be effortlessly answered when the young generation is bold enough and has the courage to directly test the water by applying the learning-by-doing strategy when entering a business environment.
